I’m coming from this very old post by Marc Macalua, entitled “Why Affiliate Marketing and Pinoy Blogs Don’t Mix.” It is interesting to note that the original title of Marc’s article is “Affiliate Marketing Is Not For Bloggers.” I think he may have changed the title to apply his analysis on Filipino blogs ONLY, and since I intend this blog mostly for the Filipino, I am taking Marc’s position as well and adding some thoughts of my own.
Well, since this seems like a copycat of a post, there is no better way to start it than how Marc started his.
What is Affiliate Marketing? From wiki–
Affiliate Marketing is a widespread method of promoting a website, in which an affiliate is rewarded for every visitor, subscriber and/or customer provided through his efforts. It is a modern variation of the practice of paying finder’s-fees to individuals who introduce new clients to a business. Compensation may be made based on a certain value for each visit (Pay-per-click), registrant (Pay-per-lead), or a commission for each customer or sale (Pay-per-Sale).
For the practical web publisher, most earnings from Affiliate programs now come mainly as commissions from SOLD products. Earnings from leads and clicks are almost irrelevant to the total amount one can earn from being an afilliate. That means for the Filipino blogger, you must be able to sell to your viewers the products that you are displaying on your website. If you’ve read Marc Macalua’s article, then you would understand that this is exactly where the problem lies.
The problem with affiliate marketing for Filipino blogs is that the blogs’ visitors are mainly Filipinos. Simply put, there are a lot of reasons why Filipinos can’t and don’t buy goods online, thus rendering your affiliate program useless. Here are several of them.
- We still don’t trust the system. How many Filipinos use credit cards for online purchases? Most would still prefer to go to malls and Department stores and carry out the transactions there themselves, face-to-face with the salesperson and the product itself.
- We like free and inexpensive stuff. Probably the main reason you are using the Internet is because there is a lot of free information that it offers. In Filipino culture, books are borrowed, pirated DVD’s and torrents beat the originals, and gadgets are hacked and peddled at Greenhills and Raon at a much cheaper price.
- We’ve trained our eyes to ignore the ads in a website, and focus on the content. In fact, a Nielsen survey revealed that Filipinos don’t like online advertising.
- Most blogs are personal and have no relation whatsoever to the products that they are trying to sell. Even the web publishers haven’t tried the goods themselves! If you yourself will not be buying the product, I don’t buy how you will be able to sell the product to your visitors.
In my blogging career, I’ve signed up for two affiliate programs(Amazon Associates and Commission Junction) both of which failed me. Most of my blogs are concentrated on freebies: free information, free tutorials, free leads, free consultation, and most of my viewers visit me because they want everything for free. After months of non-performance, I dropped my Affiliate Programs because I realized I can’t expect people to shell out money for a product they saw on my website when they were there with a “free everything” mentality in the first place.
Why am I writing a post about affiliate marketing? Because there are a lot of programs there that can mislead the Filipino publisher into thinking that they can earn good money from them. Trust me, if you’re a blogger, don’t waste your time even researching about affiliate marketing schemes. They don’t work, at least on this part of the globe. If you insist though, you’ll just end up writing a rant or something like this post yourself in your blog.